Managing High Growth Brand-Starbucks

Submitted To Mahbub Hossain Course: brand and product management American International University – Bangladesh (AIUB) Submitted By Khan Samara Salsabeel #07-09162-2 . | | Mr. Mahbub Hossain Course Instructor Brand and Product Management, sec-A Subject: STARBUCKS CORPORATION: Managing high growth brand. Dear Sir, We are grateful to you for giving us the chance to work on this case study.We would also like to express gratitude to you for your gracious cooperation and valuable guidance for preparing the report. Sincerely, Khan Samara Salsabeel (07-09162-2) Sadia Rezwana (07-09013-2) Kazi Masum (08-09933-1) Mohammad Abdul Kader (08-11783-2) In 1971, Seattle entrepreneurs Jerry Baldwin, Gordon Bowker and Zev Siegl first opened Starbucks in Pike Place Market. At that time, Country’s major coffee brands were engaged in price war, therefore they were forced to use cheaper beans in their blends to reduce costs.As a result there was a decline in coffee consumption. To harness t he potential of the gourmet coffee trend in the Seattle area, the founders of Starbucks experimented with the new concept of a store dedicated to selling only the finest coffee beans and coffee brewing machines. This emphasis on quality whole-bean coffee retail was fairly unique. Starbucks placed quality as its top priority. The Starbucks management dedicated a great deal of their time and financial resources to establishing strong relationships with coffee growers from around the world.In 1982, Howard Schultz, current CEO of Starbucks recognized that the conservative business plans of early Starbucks management hindered the company from reaching other potential coffee lovers. Hence he transformed Starbucks from a coffee retailer into a cafe business. He had a vision of expanding the scope and reach of the Starbucks brand. In addition to selling only ‘best of class’ coffee, Starbucks worked to fill its stores with only the highest quality of everything, from coffee maki ng equipment to the fixtures and furnishings to the music and artwork.Each Starbucks store is carefully designed to enhance the quality of everything the customer see, touch, hear, smell or taste. The stores are designed in such a manner that it gives a warm, inviting environment essential for giving Starbucks a pleasurable coffee centered experience. The keys for success for Starbucks in building the brand are: 1. Starbucks was the first to introduce Coffee house with premium coffee to American market. 2. Consistent premium coffee. 3. It placed quality as its top priority. 4. Starbucks established strong relationships with coffee growers from around the world. . Formation of dynamic management team with highly innovative and creative employees. 6. Profitable partnerships and joint ventures with some of the nation’s strongest corporations such as Host Marriott, United Airlines, Pepsi Co, Dryers and others. Brand values of Starbucks: 1. Top priority is the quality of its produ cts 2. Premium coffee experience 3. value simplicity over technology 4. Investing in innovation 5. Employees as partners and viewed as the most important assets of the corporation. The sources of equity of Starbucks are Brand awareness and brand image.Brand awareness and image are collectively known as brand knowledge. Brand awareness has been established through word-of mouth, partnership and selective and fruitful location of Starbucks outlets. Brand image is established through: 1. premium coffee beans 2. brewing techniques 3. store designs, artwork and music 4. Consistently good customer service 5. Classy, romantic atmosphere with consistent store design that meets five senses. Pivotal to Starbucks high growth strategy was the carefully planned expansion of its specialty coffee stores to new markets throughout North America and eventually worldwide.Hence geographical market expansion, joint ventures and partnerships are some of the strategies the corporation followed to grow the brand. However these strategies had both merits and demerits for Starbucks which have been discussed later in the report. There are several things which are needed for a corporation to become a world class global brand which are also discussed in the report. For Starbucks to become a world class global brand, it must overcome some major hurdles. In addition to hurdles, Starbucks has many challenges which they need to meet in terms of American market. All these are discussed in detail in the report. SI |DESCRIPTION |PAGE | |01 |Objective Of The Report |07 | |02 |Methodology of The Report |08 | |03 |Limitation Of The Report |09 | |04 |Starbucks Corporation At A Glance |11 | |05 |Success Keys For Starbucks In Building Brand |12-13 | |06 |Starbucks’ Brand Values |14 | |07 |Sources Of Equity For Starbucks |15 | |08 |Evaluation Of Starbucks’ Growth Strategy |16-18 | |09 |Starbucks’ Challenges In Becoming A World Class Brand. 19 | |10 |Recommendation |20 | |11 |Conclusion |21 | |12 |Reference/Bibliography |22 | 1. It reflects a brief description of the corporation. 2. To know the following: †¢ Success keys for Starbucks †¢ Starbucks’ brand values †¢ Starbucks’ sources of equity †¢ Starbucks’ growth strategies †¢ Starbucks’ hurdles and challenges in becoming a world-class brand. We have collected almost all data from the case study. Moreover, we have collected data from Annual Report published by the corporation. Reference books, study materials and the internet were also of great aid for the preparation of the report.The first and foremost limitation was the time constraints. Gathering information on various aspects of the corporation was quite difficult. This is the reason we could not go to the in depth analysis within the limited time frame. In less than a decade, Starbucks was transformed from a fledgling whole bean coffee retail chain into a globally recognized brand. In 2002, Sta rbucks was comprised of more than 5400 stores located throughout North America, Latin America, the Pacific Rim, Europe and the Middle East. Growth of the corporation’s coffee retail business continued at a steady pace of one store opening a day on average, and annual revenue for 2001 topped $2. 7 billion.Moreover, joint ventures with some of the nation’s strongest corporations including Pepsi, Kraft, Dryer’s and Capitol Records, allowed Starbucks to launch a lucrative consumer product division to complement its cafe business. Licensing partnerships with other companies such as United Airlines, ITT Sheraton and Host Marriott further added to the growth of the Starbucks brand. Indeed, Starbucks rose to become one of the most impressive high growth brands in the 1990s. Despite this remarkable growth, some questioned whether Starbucks began to lose focus as the company strove to constantly reinvent itself. Critics wondered if perhaps the brand grew too quickly rapid ly to remain focused on its core values and business objectives.In less than a decade Starbucks was transformed from a fledgling whole bean coffee retail chain into a globally recognized brand. By 2002 Starbucks was comprised of more that 5400 stores located throughout North America, Latin America the Pacific Rim, Europe and the Middle East. There were some success keys which accelerated the growth of the company, some of which are given below: 1. The company had a strong and dynamic management team. The creative and highly innovative team monitored the problems of the customer and the employees. They also found out effective solutions to the problems the company encountered at different stages of its operation.In other words, the key to the company’s success and widespread appeal among loyal customers had always been the employees, whose knowledge and dedication attracted customers to continue returning to the store. 2. joint ventures with some of the nation’s stronge st corporations including Pepsi, Kraft, Dryer’s and Capitol Records, allowed Starbucks to launch a lucrative consumer product division to complement its cafe business . 3. Licensing partnerships with some other companies such as united airlines ITT Sheraton and host Marriott further added to the growth of the brand. 4. Use of improved and new technology was another key to the success of the brand. This made it easier for the company to maintain the quality of the products.Innovations such as the FlavorLock bags prevented harmful air and moisture from seeping into the coffee thereby preserving the quality and saving the company from much more significant costs. 5. Starbucks was the first to introduce Coffee house with premium coffee to American market. 6. It placed quality as its top priority. To distinguish their coffee from the bland and tasteless store brands, Starbucks only purchased Arabica beans from a carefully selected network of suppliers across the globe, from places like Sumatra, Kenya, Ethiopia and Costa Rica. Arabica beans were selected because the bean’s chemistry is such that it can withstand high roasting temperatures, resulting in richer flavor. 7. Starbucks established strong relationships with coffee growers from around the world.Starbucks sought vendors who sold products that would protect and even enhance the arabica’s flavor. This required the formation of partnerships across the globe with coffee brewing equipment suppliers who provided products that captured the essence of the coffee brewing tradition. The brand values of the company are given below: 1. The company placed quality at its top priority they emphasized on quality and never compromised with it. The Starbucks founders realized that if they wanted to enhance Seattle’s appreciation for fine coffee, they had to provide the best ingredients and brewing equipment to ensure that customers had the most enjoyable coffee experiences possible. 2.Employees are viewed as the most important assets and partners of the corporation. They were adequately educated and trained to provide the best customer service. The knowledge and dedication of the employees attracted customers to continue returning to the stores. The employees played a vital role. This is because word-of-mouth publicity can only be achieved if the company continues to recruit and retain talented individuals who can lead the company to new markets and communicate Starbucks’ strong values to the communities who knew little about the brand. 3. Another brand value for Starbucks was investing in innovation. It made easier for the company to maintain the quality of the products.Innovations such as the Flavor Lock bags prevented harmful air and moisture from seeping into the coffee thereby preserving the quality and saving the company from much more significant costs. The source of equity for Starbucks is Brand knowledge. Brand knowledge is the key to create brand equity becau se it creates differential effect that drives brand equity. Brand knowledge has two components: †¢ Brand awareness †¢ Brand image – Brand image is the impression in the consumers’ mind of a brand’s total personality. Brand awareness is again consists of: †¢ Brand recognition – relates to consumers ability to confirm prior exposure to the brand when given the brand as a cue. †¢ Brand recall – Relates to consumers’ ability to retrieve the brand from memory when given the product category.Brand awareness for the company has been established through word-of mouth, new channels partnerships and selective and fruitful location for Starbucks outlets. Brand image is established through: †¢ premium coffee beans †¢ brewing techniques †¢ store designs, artwork and music †¢ Consistently good customer service †¢ Classy, romantic atmosphere with consistent store design that meets five senses. Starbuck’s growth strategy mainly comprised of Geographical Market Expansion, Diversification and Partnerships. Pivotal to Starbuck’s high-growth strategy was the carefully planned expansion of its specialty coffee stores to new markets throughout North America and eventually worldwide.The first phase of the Starbucks expansion strategy focused on securing a major foothold in the Pacific Northwest while experimenting in other key markets that were farther away, but had a high potential for rapid growth in cities such as Chicago, Los Angeles, San Francisco, New York and Washington, D. C. Successful expansion throughout Florida, Hawaii and Tokyo showed that fine coffee could be a hit in warmer climates as well as in the cold cities. The Starbucks management team agreed of the company’s massive expansion program by owning the operation by itself instead of pursuing franchising. This was a smart move because franchising runs the risk of a possibility of ruining the brand’s ima ge to some extent. Other disadvantages of franchising are: †¢ Franchisees are self-employed there may be problems in ensuring that they all adhere to the operational methods that are designed to achieve uniformity.Failure by an individual franchisee will reflect badly on the whole franchise operation. †¢ The franchisee may have different objectives from those of the franchisor. In the long run, they may begin to resent the control exercised by the franchisor. This may cause problems in terms of ‘policing the franchisee’ Diversification means developing new products for new markets. Some of the reasons why it is advantageous for companies like Starbucks are: †¢ Diversification promises to be especially profitable †¢ To avoid dependence on a single product †¢ To strengthen existing products by synergy †¢ To compete on all points with a rival firm †¢ To take advantage of byproducts.Although diversification strategy is risky, the company r uns the risk of neglecting the existing products and introduces new products to new markets which are a desperate move. Starbucks diversified with new products namely †¢ Frappuccino, a popular bottled cold coffee beverage using extracts from Starbucks famous Arabica beans. Frappuccino put the Starbucks brand into supermarkets for the first time. †¢ In November 1999, Starbucks launched Barista Aroma thermal coffeemaker which was positioned as a ‘durable, convenient and consistent way to brew coffee. †¢ Two new lines of proprietary products were launched in 1999: chocolates and hot cider. †¢ Starbucks also introduced a line of coffee blends, called Milder Dimensions that aimed at capturing demand for lighter roasted coffees. Starbucks purchased Tazo Tea, an Oregon tea retailer, indicated a potential new trend for Starbucks to acquire companies as a means extending product lines. With Tazo Tea, Starbucks hoped to attract new customers who were looking alternat ives to coffee. With Starbuck’s geographical market expansion proceeding at a phenomenal rate and with much success, many companies across the country began to approach Starbucks with partnership proposals. But selecting the wrong partner company or the wrong product to introduce with a partner could have devastating consequences for the brand. As a result, Starbucks entered into partnerships with companies who maintained the same commitments to quality such as Kraft, Dryer’s, Pepsi, Host Marriott, and United Airlines.These partnership arrangements provided the company with a number of benefits given below: †¢ Increased brand awareness †¢ Broader range of potential customers †¢ Exposing to new customers helped the company to cultivate stronger brand image †¢ Partnership is a way so that consumers regard Starbucks as a world class brand. †¢ Partnership resulted in innovative product development. †¢ The Dryer’s joint venture with Star bucks led to the creation of six popular Starbucks coffee ice cream flavors that are marketed under the Starbucks name but produced and distributed by Dryer’s. Sales of these ice creams surpassed others such as Haagen-Dazs and increased to 54% in the year becoming the market leader. By partnering with Kraft, the second largest packaged-foods company in North America, Starbucks was able to benefit from Kraft’s extensive distribution network. The Kraft partnership also left the door open for Starbucks to explore the possibility of marketing food products with the help of Kraft’s distribution and marketing expertise. Despite of the above benefits the partnerships were providing to Starbucks, they also had problems: †¢ There was a risk that the partner companies will not maintain the same quality, customer service and commitments because Starbucks was allowing an outside source to brew its coffee. †¢ Staffs and bartenders may not be well trained and may no t provide adequate information to customers regarding Starbucks. In case, bad tasting coffee was being served to thousands of customers, then the brand would develop a negative connotation. For the above problems, Starbucks were able to solve these problems so that Starbucks’ brand image would be harmed in the partnerships. The partnering companies were quick to remedy coffee quality problems by working with Starbucks to install more effective filtering devices in aircraft brewing equipment, and to better educate staffs of the partnering companies on how to protect on how to protect the quality of the coffee. Therefore, since Starbucks could overcome the problems, partnerships have proved to be beneficial.To make Starbucks a world-class global brand the followings are needed: †¢ Production and distribution (saving costs and coffee quality). †¢ Marketing costs ( packaging and promotion ) †¢ Power and scope ( credibility, acceptance, social status, high quality, etc ) †¢ Consistency in brand image. †¢ Sustainability of core competences †¢ Uniformity ( controlling and coordination ) The hurdles which Starbucks must overcome are given below: †¢ Consumer needs and wants in different cultures. People in different countries may have different coffee drinking behavior and coffee consumption. †¢ Consumer response of marketing mix (attitudes and opinions). †¢ Legal environment (different labor policies between countries). Administrative procedures. In terms of American market, Starbuck’s biggest challenges are: †¢ Biggest threat : Dunkin’ Donuts †¢ Increasing of direct competitors †¢ Aggressive global marketing strategies †¢ Focus on overseas growth and brand development Despite Starbuck’s remarkable growth, it began to lose focus as the company stove to constantly reinvent itself. The brand was growing too rapidly to remain focused on its core values and business objectives. St arbucks developed non related or other products, such as in November 1999 it launched Barista Aroma Thermal coffeemaker which was positioned as a durable, convenient and consistent way to brew coffee.In case of this coffeemaker the problems were, it was blocking the sightline and the traditional coffee taste was being lost. Hence in this case it can be recommended for semi-automated coffee machines and designing of proper layout for the coffee machines so that the machines do not block the sightlines. It also launched non related products such as custom made CDs and other entertainment products. Although these have the advantages of increased brand awareness, improved brand image and enhanced parent brand, these products have the demerits of losing brand identity, core values and the company may end up with frustrated and confused customers.So it can be recommended to pull out unrelated diversification and focus on being number one in the coffee business. Starbucks’ meteoric rise from a tiny local retailer to an international coffee powerhouse as one of the great success stories in American business in the last decade. The fact that Starbucks’ garnered such media and investor attention in the midst of the Information Age without an ounce of ‘tech’ in its product made this growth all the more remarkable. Incredibly, Starbucks achieved its market leader position largely without aid from advertising campaigns. Instead, the company built the brand by relying on the quality of their products and services to induce free word-of-mouth ‘advertising’ from customer to customer.As Starbucks’ continued to push for new product innovations and business opportunities as a way to differentiate itself from its competitors, the company ran the risk of straying too far from its original focus of spreading its passion for fine coffee. The ballooning size of the corporation suggested that the quality of Starbucks’ products and services, and the strength of the company’s relationships with its most valued people, would need to be closely monitored. A larger, global Starbucks’ had to find the right balance in pursuing product- driven, people- driven, value- driven and sales- driven objectives. www. starbucks. com www. hoovers. com www. businessweek. com Strategic Brand Management, Keller, 2006 Best Practice Cases in Branding written by K. L. Keller ———————– STARBUCKS |BRAND & PRODUCT MANAGEMENT | Acknowledgement Executive Summary Table of Contents Objective of the Report Methodology of the Report Limitation of the report Starbucks at a glance STARBUCKSSuccess keys for Starbucks’ in brand building Brand values of Starbucks’ SRAR Sources of Equity Growth Strategies Starbucks- A Global Brand Recommendation Conclusion STARBUCKS | |STARBUCKS | [pic] References STARBUCKSssS STARBUCKS STARBUCKS STARBUCKS STARBUCKS STARBUCKS STARBU CKS STARBUCKS STARBUCKS STARBUCKS STARBUCKS STARBUCKS STARBUCKS STARBUCKS ———————– Brand & Product Management

Dna Analysis Practical Write-Up

Title: DNA analysis Aim: a) Isolate and Purify Bacterial Chromosomal DNA from a strain of E. coli b) Visualization of restriction fragments by Agarose Gel electrophoresis Objectives: * to isolate and purify bacterial chromosomal DNA from a strain of E. coli * to analyze and identify DNA by use of a spectro-photometer * to use restriction enzymes to cleave DNA into fragments * to visualize the restriction fragments by gel electrophoresis * to compare the different DNA fragments generated by use of molecular markersAbstract This work describes a lysis method for the isolation and purification of bacterial genomic DNA and visualization of the restriction fragments by agarose gel electrophoresis. It was noted that for one to isolate and purify bacterial chromosomal DNA several steps are taken into consideration. DNA was found to absorb at 260nm wavelength in a UV spectrophotometer. Restriction enzymes were added to cleave DNA which would produce various DNA fragments. DNA can be separate d into different sized fragments by gel electrophoresis.The bacterial DNA was successfully isolated and purified however it could not be observed after running the gel. DNA analysis is a standard practice for defining paternity or maternity, predisposition to disease, embryonic health and criminal guilty. But in our context, DNA analysis is mainly used for predisposition of diseases in bacteria. Bacteria are pathogenic microorganisms that cause infectious diseases including cholera, syphilis, anthrax and leprosy. The most common fatal bacterial diseases are respiratory infections such as tuberculosis (Barnum S.R; 1998). Nucleic acids encode information relating to cell structure and function. Cells have the ability to make copies of their DNA and pass this information to daughter cells. Nucleic acids are polymers of nucleotides. Nucleotides are composed of ribose (a 5` carbon) sugar and either a purine and pyrimidine base at 1` position. The purine bases are adenine (A) and guanine (G) and the pyrimidine bases are cytosine (C), thymine (T) and Uracil (U). Uracil is only found in RNA and thymine is only found in DNA (Wiser M. F; 2002).Isolation of nucleic acid – three major types of techniques are employed in the isolation of nucleic acids differential solubility, absorption methods or density gradient centrifugation. The choice of method will depend on the type of DNA being isolated and the application. A major goal of nucleic acid isolation is the removal of proteins. The separation of nucleic acids from proteins is generally accomplished due to their different chemical properties. In particular, the highly charged phosphate backbone makes the nucleic acids rather hydrophilic as compared to proteins which are more hydrophobic (Allison L.A; 2012). Spectrophotometry is a versatile analytical tool. The underlying principle of spectrophotometry is to shine light on a sample and to analyze how the sample affects the light. DNA absorbs light at a wavelength of approximately 260nm (Stryer; 2006). Centrifugation is a process that involves the use of the centrifugal force for the separation of mixtures. Separation is based size, shape and density. It utilizes density difference between the particles/macromolecules and the medium in which these are dispersed (Gupta P. K; 2006).Dispersed systems are subjected to artificially induced gravitational fields. A buffer is an aqueous solution consisting of a mixture of weak acid and its conjugate base or weak base and its conjugate acid. Its pH changes very little when a small amount of strong acid or base is added to it and thus it is used to prevent any change in the pH of a solution (Cowan M. K; 2009). Electrophoresis is a diverse technique of separation used to separate and sometimes purify macromolecules especially proteins and nucleic acids that differ in size, charge or conformation by an electric current (Stryer L. 2006). Gel electrophoresis refers to using a gel as an ant convective mediu m and or sieving medium during electrophoresis. Gel electrophoresis is most commonly used for separation of biological macromolecules such as deoxyribonucleic acid (DNA), ribonucleic acid (RNA), or protein; however, gel electrophoresis can be used for separation of nanoparticles. Materials Used * Luria Broth medium * SET Buffer * TEN Buffer * Choloroform/isoamyl alcohol. 24:1 mixture * Phenol/ chloroform 1:1 (Buffer saturated phenol) * Ethanol (95%) stored at -20? * Na Acetate * NaCl: 5M sterilized by autoclaving Sodium dodecylsulphate (SDS) : 26% (w/v) * Bacteria cells * Plastic test tubes * Glass rods * Wide bore pipette * Ice bath * Centrifuge * Ethidium bromide * Agarose * TBE buffer Methodology Each group carried out the following procedures: Used two 50ml sterile plastic tubes, harvested cells by centrifugation for 10 min 4’C. Combined pellets to give approximately 1g wet weight of cells. Washed the pellet, re-suspended it in 20ml Ten buffer by gentle vortexing. Harvest ed the cells again as described above. Re suspended the cells in 10ml of Set buffer and let them sit on ice for 5min.Added 1000Â µL of lysozyme and incubated at 37? for 30 min. Divided the cell suspension into two in separate sterile 50ml tubes. Added 5 ml Ten Buffer and 500Â µl of SDS. Gently mixed the tubes by inverting them until lysis occurred. To each tube added 1ml 5M NaCl and an equal volume of buffer saturated phenol. The tubes were inverted till the mixture was emulsified. Separated the phases by centrifugation for 10min at 40C. Recovered the upper aqueous phase using a wide bore pipette. When retaining the aqueous phase the pellicle at the interface was avoided. Repeated the extraction until the interface was clear.Added an equal volume of chloroform and extract residual protein as described above. Transferred the upper aqueous phases from both tubes to a 100ml beaker. Set them on ice and added 1/10th volume 3M Na acetate. Precipitate the DNA by addition of 2 volumes of ice cold 95% ethanol. Mixed thoroughly and allow it to stand for about 5min on ice for the DNA to precipitate. Spooled the DNA out of solution on a glass rod, dipped it into a tube of 95% ethanol and re-suspended in 10ml Ten Buffer. Left to dissolve overnight at 4’C B) Gel electrophoresis The gel was prepared by melting 1. 6g of agarose plus 200ml of 0. x TBE buffer. Swirled the mixture and allowed it to cool to 55?. Added 10? l ethiduim dye Loaded the gel in the following order; 1. Undigested pBSK 2. pBSK + digested with Eco R1 and Xba 1 3. Undigested DNA from a blue colony 4. DNA from a blue colony digested with Eco R1 and Xba 1 5. Undigested DNA from a white colony 6. DNA from a white colony digested with Eco R1 and Xba1 7. Lambda Hind III molecular weight markers After loading the gel it was run at 100 volts for 2 hours. Results We managed to precipitate DNA out of the Bacterial cells. DNA was seen a small white like fragments.However we could not spool the DNA out of sol ution using glass rods due to fact that DNA is a fragile compound hence when we twisted / spooled for DNA we destroyed the DNA strands cutting them into smaller fragments. The following day, analysis of the DNA sample in a spectrophotometer was carried out. It was found that DNA absorbed a specific wavelength of 260nm. This proved the presence of DNA in the sample. Our sample was digested by restriction enzymes and labeled the DNA fragments with an identification dye and ran them on the Gel electrophoresis together with molecular weight markers.After running the gel no observeable bands of different band fragments were observed. Only the molecular weight markers bands were observed. Discussion The TEN and SET buffer were used to lyse the cells. They are good buffering agent, which solubilizes the DNA, while protecting it from degradation. Eluting and storing the DNA in TBE Buffer is helpful if the EDTA does not affect the downstream applications. EDTA chelates or binds to Mg2+ ions present in purified DNA and can help inhibit possible contaminating nuclease activity (Cowan M. K; 2009).Balancing of test tubes before centrifugation in order for the centrifugation process to be effective to create centrifugal field that results in maximum separation of cell components. According to Wiser M. F 2002, DNA is very insoluble in ethanol and isopropanol, but both alcohols are very water soluble. Thus, it will dissolve in water to form a solution and cause the DNA in the solution to aggregate and precipitate out. Isopropanol is often better to use because it has greater potency in precipitating the DNA and thus lower concentration is required. This is advantageous because it will take less time for the isopropyl alcohol to evaporate.Salts such as sodium chloride and ammonium acetate remove histone and non-histone chromosomal proteins bound to the DNA. As soon as 95% ethanol was added after sodium acetate for DNA precipitation, the whole solution turned cloudy with a lot of white precipitate, precipitating down. According to Allison L. A, 2012; sodium acetate which is negatively charged and low pH was used which contributes to charging positively the DNA. A combination of this plus high salt molarity enhances formation of aggregates of DNA and facilitates the pelleting procedure. Chloroform isoamyl-alcohol is a type of detergent.It binds to protein and lipids of cell membrane and dissolves them. By this it disrupted the bonds that hold the cell membrane together and cause it to breakdown. It then forms complexes with these lipids and proteins, causing them to precipitate out of solution (Besty T and Keogh J; 2005). This reduced chance of contaminated DNA being obtained hence making it possible for us to be able to precipitate DNA only. Alcohol (95%ethanol) is used to precipitate DNA. SDS which stands for ‘sodium dodecyl sulfate' is a strong anionic detergent that can solubilize the proteins and lipids that form the membranes.This will helped t he cell membranes and nuclear envelopes to break down and expose the chromosomes that contain the DNA. In addition to removing the membrane barriers, SDS helped release the DNA from histones and other DNA binding proteins by denaturing them (Barnum S. R; 1998). Ethidium bromide is an intercalating agent commonly used as a fluorescent tag (nucleic acid stain) in molecular biology laboratories for techniques such as agarose gel electrophoresis. When exposed to ultraviolet light, it will fluoresce with an orange colour, intensifying almost 20-fold after binding to DNA (Wiser M.F; 2012). Molecular weight size is a set of standards that are used to identify the approximate size of a molecule run on a gel. These markers were composed of nucleic acids of different sizes. A few reasons you may not see bands on the gel after electrophoresis: When preparing the gel for electrophoresis TBE buffer was used. This was done so that the temperature can be maintained and lubricate the electrolyte. L oading dye was added this helped weigh down the DNA so that it can sink into the bottom wells and not float in the buffer solution. According to Gupta P.K, 2006; loading dye moves quickly than the actual DNA parts so it is an indicator to when to turn off the power on the electrophoresis chamber. The dye also makes the DNA visible to the naked eye, giving it a purplish color and making it easier to work with. After Gel electrophoresis no bands of DNA were observed. This according Allison L. A (2012) might have been as a result of any of the following * DNA concentration might have been too low. * DNA sample is contaminated with RNA and Protein * DNA bands are too small and have run out of the gel The buffer system in which the gel is suspended is not doing its job correctly. The buffer might have to be made fresh. * The electrophoresis apparatus is not in the correct orientation (electrodes not connected to the right poles). The major drawback in the experiment was that our fellow c olleagues were not able to isolate and purify their DNA. Also when working with DNA temperature regulations were not sometimes adhered to, it was sometimes left on the surface tables for long periods esp. when the samples were being analyzed in the spectrophotometer.Recommendations With proper teamwork and co-ordination among my fellow classmates much larger quantities of DNA could have been isolated and purified. The DNA should not be kept at room conditions for a long time. Conclusion The experiment was partly a success managed to isolate and purify DNA, analyzed it using a spectrophotometer. However bands of DNA could not be visualized after running the gel. References 1. Allison L. A. (2012). Fundamental Molecular Biology, 2nd edition. Denvers. John Wiley and Sons Inc. 2. Barnum Susan.R, (1998), Biotechnology: An introduction, New Delhi, Vikas Publishing House. 3. Besty Tom and Keogh Jim, (2005), Microbiology demystified, New York; MacGraw-Hill. 4. Cowan Majorie Kelly, (2009), M icrobiology: A Systems Approach, 3rd edition; New York; MacGraw-Hill. 5. Gupta, P. K. (2006). Elements of Biotechnology, Meerut. Rastogi Publications. 6. Stryer L, Berg J. M and John Tymozcko. (2006). Biochemistry. 5th edition. California. W. H Freeman and Company. 7. Wiser, M. F. (2002). Methods in cell biology. Berlin. Springer Verlog CHINHOYI UNIVERSITY OF TECHNOLOGYName Tanyaradzwa R Ngara Reg Number C1110934J Course Recombinant DNA Technology Module Code CUBT 203 Program Biotechnology Level 2:1 Lecturer Dr Mlambo Practical Write-up DNA analysis

Unit guide

It will look at the evolution of risk, the requirements for risk management, the risk management process and steps, and the application of risk management. Mode of Delivery Coalfield (Evening) 3 hours per week Additional workload requirements This is a six credit point unit with three hours class contact per week over 12 teaching weeks. It is expected that you will spend, on average, nine hours in self-directed study each week, in addition to the three hours of class contact. Self-directed study for a particular unit may exceed nine hours during weeks preceding an in-semester test, submission of a major assignment or final examination.The feedback is anonymous and provides the Faculty with evidence of aspects that students are satisfied 1 For more information on Manama's educational strategy, see: www. Monish. Deed. AU/ about/Monish-directions/ and on student evaluations, see: www. Policy. Monish. Deed/ policy-bank/academic/education/quality/student-evaluation-policy. HTML Previous S tudent Evaluations of this Unit Student feedback has highlighted the following strengths of this unit: (1) ‘great delivery' and (2) ‘aligned with the real world'. Student feedback has also contributed to continuous improvements, including ‘more practice examples'.Classes may consist of group presentations, case studies, discussions and completion of assigned work. The lecture sessions will cover significant points of the topics (see Unit Schedule), and may be used to discuss a aspect of each topic, but rather provide a framework of the important theoretical concepts and practical issues. Given this framework students are expected to attend all classes and participate actively. In order to participate and to gain maximum benefit from the sessions, all the questions, set for each week, are to be attempted before the class for that week.At times in the class the lecturer will invite students to raise and discuss relevant issues and areas of concern. Students should ta ke this opportunity, particularly in lass, to clarify areas of difficulty and to contribute actively to the discussion of the model answers to the set of weekly questions. 4 Students are expected to spend additional private study time and access the recommend readings, which are listed in this guide and on Blackboard. In addition to the recommended readings and sets of weekly questions, a number of past examinations and tests, together with model answers, are provided on Blackboard.These resources enable students to develop a mastery of the topics covered by the unit. To ensure a high probability of completing successfully this unit, students need o approach it in a systematic way. At a minimum this should involve: reading the prescribed material prior to each weekly session; preparing solutions to each set of questions prior to the session; attending sessions and participating in discussions of model answers; reviewing material from other references from time to time; and attempt r elevant past examination and test questions.Assessment Summary Within semester assessment: 50% Examination: 50% Assessment Task Value Due Date Individual assignment 15% spin, 1 April 2014 25% spin, 13 May 2014 week 3 – week 12 on class) Examination 1 To be advised Hurdle Requirements There is a hurdle requirement in this unit. The learning outcomes in this unit require students to demonstrate a comprehensive understanding of the topics covered in the unit. This is demonstrated by the requirement that the student must attain a mark of at least 50% in the final examination.A student's final mark is normally the sum of the marks obtained in all of the individual assessment items in the unit. Where a student fails the unit solely because of failure to satisfy the hurdle requirement, a mark of 48 will be returned for the unit. Second marking Where an assessment task is given a fail grade by an examiner, that piece of work will be marked again by a second examiner who will independ ently evaluate the work, and consult with the first marker. No student will be awarded a fail grade for an assessment task or unit without a second examiner confirming the result.Note: Exceptions to this are individual pieces of assessment contributing 10% or less of the final mark, unless the total of such pieces exceeds 30% of the final mark. Return of final marks Faculty policy states that ‘the final mark that a student receives for a unit will be determined by the Board of Examiners on the recommendation of the Chief Examiner taking into account all aspects of assessment'. The final mark for this unit will be released by the Board of Examiners on the date nominated in the Faculty Calendar. Student results will be accessible through the my. Gnash portal. Exam viewing Feedback on student performance in examinations and other end-of-semester assessment is required, in accordance with the University's procedures on Unit www. Busses. Monish. Deed. AU/ABA/student/exam-view/index . HTML. Assessment Criteria Grading Descriptors available at: http://www. Busses. Monish. Deed. AU/eggs/gag/policies/assessment. HTML. Assessment Requirements Assessment task 1 Title: Due date: Details of task: Full details of the assessment task will be provided on Model along with all references required to complete the task.Word limit: 2,000 words Weighting's: Presentation requirements: Referencing requirements: Work submitted for assessment must be consistent with the guidelines set down in the Q Manual, which is the faculty's student guide for producing quality work on time. Marks may be deducted where in-text citations and/or the reference list is not insistent with the American Psychological Association (PAPA) style, which is illustrated in the Q Manual.Plagiarism: In order to ensure the academic integrity of your submission and to deter others from copying your work, your submission may be processed by a plagiarism checker such as Turning. The University's plagiarism policy is available online. Estimated return date: Marked assignments will be returned to you during week 7. If you do not attend the class in week 7, you may collect your assignment from your tutor during consultation times from week 8 onwards. You should retain the marked copy of your submission until the final results for the unit are released.Criteria for marking: Overall, the work submitted for assessment will be graded in accord with the table showing examples of grades and corresponding achievement levels published in the Q Manual (2012, p. 6). A detailed marking guide will be provided on Model. Learning This assessment task is designed to test your achievement of learning objectives 1 , 3, 4 and 5. Submission details: Assignments should be submitted electronically and in hardcopy via the department assignment box at Level 3, Building H.Work submitted for assessment must be accompanied by a completed and signed assignment coversheet. Penalties for late lodgment: A penalty of 10% of the total mark allocated to this assessment task will be deducted for each day, or part thereof, it is late. Applications for an extension of time allocated to an in-semester assessment task must be made by completing the application form. The application form must be submitted to the Chief Examiner for consideration no later than two university working days after the due date. Assessment task 2 references required to complete the task 3,000 words

Managing external environment Essay Example | Topics and Well Written Essays - 2500 words

Managing external environment - Essay Example the survival of a business requires strategies like; assets’ diversification, total cash reserves’ revving up, products’ quality, part-time workers’ employment, and application of cheaper materials as well as employer options. (Sahoo, 2009) In the process of building a business there is the point of a business’s break even and this is the point at which the costs of the company equal the sales revenue of the same business. At this point it is vital to note that the business has neither made gains nor losses. (Pinson, 2008 p98) Breakeven involves a technique of pricing applied to ensure the minimum volume of sales that a given commodity has to generate at the set level of price so as to ensure coverage of all cost outlays. This calls for strategies like, firstly, penetration pricing which refers to setting a low price as the main weapon of marketing especially for new commodities. Secondly, there is the skimming pricing which is the setting of a bit higher prices for a commodity in comparison to the competing ones. This aids in making marketers set price levels that differentiate a company’s products from the rivals’. There is also the strategy of discount or low pricing that maintains products at low prices thus attracting many customers. (raritanval.edu, 2009) Subsequent to breakeven, a company crosses over to the zone of profits. For instance, according to Tracy, taking that a company’s breakeven point is at the level of sales revenue at USD 10 million, anything beyond that like a sales revenue of USD 12 million is in the zone of profits. After breakeven point all the margin becomes dedicated to profits. For example; if margin is 25%, profits at sales revenue of USD 12 million is $500,000. (Tracy, 2008 p84) At the profit maximisation stage, a business sets output and price level that ensures that it earns the biggest profit. If a firm successfully ensures survival through; demand of its commodity, production as well as inputs’ supply, it

HM Essay Example | Topics and Well Written Essays - 250 words - 1

HM - Essay Example Grant F. Smith further declares that the money is used to military operations and keeping the incumbent officials in their positions. Grant F. Smith explains that the Israel government has manipulated the civil society so as the country influences the decisions that America makes regarding the Middle East. In this case, he claims in his response that many lobby groups in Israel are established with similar mission, vision, goals and objects. In this case, he doubts their authenticity and division of tasks in the organizations. However, he states that not all lobby groups are government puppets. He applauds some lobby groups, such as religious organization, for doing a wonderful job of educating people about Jewish lifestyle, (Scott Horton Show 17-21min). John Mearsheimer and Stephen Walt agree with Grant F. Smith by defining the Israeli Lobby as an alliance of organizations and people working towards influencing the US foreign policies that favors the position of Israel in the Middle East. additionally, Glenn Frankel asserts that the this lobbying is just about campaigning to get funds to be channeled to other areas apart from the specific ones that donors intend to fund, (Dworkin, Ronald, 342) According to Glenn Frankel, defines the Israel Lobby as an organization of Jewish group and campaign contributors whose main goal is to take care of Israeli interests via the help of pro-Israeli supporters and which were formed in the second half of the 1900s (PP 211). He identifies the main groups behind the current state of affair. They include American Jewish Committee and the Anti-Defamation League among

Research Methods Essay Example | Topics and Well Written Essays - 500 words

Research Methods - Essay Example The main purpose of these industries is to develop products that could be used in everyday life and produce more and more employment opportunities. The research involves finding potential problems in the present products used and resolving them by upgrading them or using new products. The researchers found the flexibility of a product enables it to be used by more clients. Another important factor probably the most important one is the cost. If the final product is expensive there will be only few takers for it. Therefore research has been done to use cost effective applications. Another important feature developed by the researchers was reverse engineering. In reverse engineering the work is done from final stage to the initial stage. The main purpose of reverse engineering is to extract the code from the final product, working on the final product to the scratch. By using reverse engineering technique one can extract their competitors application and introduce own application in the market accordingly. Qualitative research methods are more often used as it involves observation of data that helps in finding solutions to the problems. Qualitative research has been categorised into three categories named as positivist, interpretive and critical. Positivist research methods

Genre 7 Essay Example | Topics and Well Written Essays - 500 words

Genre 7 - Essay Example There are different types of biographies such as fictional bibliographies, authentic, bibliographies, autobiographies, picture book biographies, simplified biographies, compote biographies, partial biographies and collective biographies. The literally elements in the biographies are that they have written text patterns meaning they are written in chronological order, they are written as a story and biographies are written with predictable patterns. The main literacy concepts associated with biographies are factual, story, logical, aids and Authentic. One relevant award for this genre is the Robert F. Sibert Informational Medal, which is offered to the most distinguished informational book author. The award is relevant to this genre since it is aimed at rewarding authors that have written informational books, such as biographies, which are important in advancing the knowledge of children. The ward is in line the genre bibliography since it rewards the most distinguished authors who write books that have information about prominent and outstanding personalities in the society. The first advice to teachers when using the genre in a curriculum is that they should choose biographies that have a logical organization meaning bibliographies that have an interesting lifestyle that brings about curiosity to learners in the classroom, ones that have a clear and balanced view about the personality, use current and up-to-date bibliographies. Secondly, teachers use biographies in the curriculum by highlighting the main traits of successful people in the world with what learners can achieve. Teachers are cautioned against using books that have fictional characters to teach children about the genre bibliography. One of the books that fit the genre is a splash of Red, which explains the life, and art of Horace Pippin. The book provides a clear account of Horace Pippin’s life of art and

MPH502-Introduction to Public Health (Module 3 CBT) Essay

MPH502-Introduction to Public Health (Module 3 CBT) - Essay Example Right from the early days of industrial revolution, substantial portions of rural population together with migrants coming in search of work from other countries flocked to cities and towns that resulted in overcrowding, slum conditions and squalor with the associated problems of garbage, sewage, pollution and unclean drinking water that had negative impact on public health. Citizens quite rightly veered round to the opinion that control of diseases and maintenance of public health should fall in the public domain of governmental responsibility and there should be relevant laws and regulations that would ensure each citizen gets the chance to lead a healthy life with government being responsible to provide all the necessary amenities and maintain decent standards of public health. Governments of both industrialized and developing countries have since then passed numerous legislations in this regard and public health is quite rightly now firmly entrenched in the domain of public autho rity and public administration. Neither the governments nor the citizens deny that the primary responsibility of public health rests with the government of the country. Public health professionals quite obviously desire that there should be progressively larger allocation of funds towards prevention of diseases rather than fighting them when they threaten to go out of hand and become a matter of serious concern. Prevention, as the saying goes, is always better than cure. But in the political climate prevailing in late and middle 1990s it was becoming increasingly difficult for public health professionals to emphasize the importance of prevention as some of the law makers were of the opinion that the threat to public health was made to look more sinister than it actually was. Though there might be some instances of such overdrive, one agrees wholeheartedly with the author’s concern about prevention of a disease before it snowballs into a public health crisis. (Gostin L. O.,

Nursing Advanced Practice Role Paper -. Florida's Certified registered Research

Nursing Advanced Practice Role -. Florida's Certified registered nurse anesthetists - Research Paper Example Currently there are more than 3,400 CRNAs in the state of Florida and they are the only nurses who are credentialed to provide anesthesia services (Florida Coalition of Advanced Practice Nurses, 2008). In most rural hospitals of Florida, the CRNAs are the sole anesthesia providers. Nationally, the CRNAs are known to deliver 30 million anesthetics each year (American Association of Nurse Anesthetists, 2008). Significant Contributions of CRNAs: The CRNAs have made incredible contributions to nursing and nursing practice. The CRNA’s education and practice has evolved in recent years to fill the growing need surgeons had for anesthetists. Unlike the regular registered nurses, CRNAs function with a high degree of autonomy. The CRNAs provide anesthetic services in surgical, diagnostic and therapeutic procedures. As pioneers in the field of anesthesia, the CRNAs are committed to ensure high standards, based on evidence based practices (Northam, 2009). They provide high quality servic es, which are comparable to those provided by their physician counterparts (Florida Coalition of Advanced Practice Nurses, 2008). The CRNAs have made significant contributions in rural healthcare. ... Barriers Confronted: External Barriers: 1. HMOs, Medicaid and many insurance plans do not provide direct payment for the services of ARNPs as they do for their physician counterparts. In fact they do not even contract with the ARNPs directly (Florida Coalition of Advanced Practice Nurses, 2008). 2. ARNPs are denied medical staff privileges in many hospitals and other medical care facilities (Florida Coalition of Advanced Practice Nurses, 2008). 3. When compared to their physician counterparts, ARNPs are subject to strict malpractice insurance requirements (Phillips, 2005). 4. The ARNPs in Florida can prescribe a wide range of medications. However, unlike the ARNPs in other states, the ARNPs in Florida are not permitted to prescribe controlled substances (Phillips, 2005). Internal Barriers: 1. In the state of Florida, CRNAs are required to work under direct supervision of a medical physician, an osteopathic physician or a dentist (Florida Coalition of Advanced Practice Nurses, 2008). They are required to work within the framework of the protocols which identify the medical acts that can be performed and the conditions under which they can be performed. This greatly limits their ability to function independently. 2. APNs generally have inadequate administrative support and are pressed for time as they try to balance clinical and non-clinical activities (Irvine et al, 2000). This is frequently reported as a major barrier to participating in education, research and leadership activities (Sidani et al., 2000). Benefits to nursing and constituents: The increasing demand for APNs has boosted student enrollment into entry-level baccalaureate programs in nursing by 5.7% (AACN, 2011). The scope

Global pattern of earthquakes and seismic energy distributions Term Paper

Global pattern of earthquakes and seismic energy distributions - Term Paper Example Most of these papers have offered the evidence that chances are particularly limited for the seismicity to exist beyond 65 degrees towards the North. Additionally, the studies have pointed out that evidence is limited that the distribution of the released energy is limited to the zones, where maximum is considered to be the equator and other areas lying beyond 45 degrees north. The crucial question is whether these points hold relevance for events with magnitudes supposing magnitude 7. Importance of this study Since time immemorial, earthquakes have been ranked among the world’s most recurrent and devastating tragedies. Regions that have been most susceptible include the Asian countries, (especially China and Japan), the Caribbean, South America and Middle East. The recent events have seen other nations such as Turkey and Chile also ranked as countries prone to earthquakes. Even so, there are various insights that have been attached to catastrophes such as earthquakes. For ins tance, the severity of 2011 Japan quake can best be approached basing on the Steinberg’s insights on disasters. Steinberg (2000) focuses on how human economic and social forces turn natural events into calamities. Steinberg comes up with a compilation of a series of events that support his insights. According to him, events that culminate disasters are as a result of human decisions, such encouraging development on flood plains or in earth-quake ravaged zones, as well as attempts to divert river channels by using dams and dykes. Steinberg argues that responses to natural calamities do not work out effectively. They instead increase destruction and death, as well as social injustices. Stein erg elucidates how response teams eventual turn out to attribute the disaster events as the acts of God, when some people are to take the blame. Steinberg attributes the significant number of casualties in disasters to human decisions to desire economic growth, as well as decisions to provi de cheap housing in the disaster zones. Governments are concerned about the plight of property developers than those who would rent the property. Steinberg draws example from Earthquake that struck San Francisco in 1906. Government did not want to give impression of possible recurrence of the earthquake for fear that it would discourage the investments within the city. Moreover, the State did not want to fund scientific research and examination of the situations. Steinberg cited various recurrent catastrophes in United States, elucidating that the causes for the natural disasters, as well as their severity, were instigated by the human social, political and economic forces. Even pertinent give that globalization is deeply rooted, an impact of the earthquake in one areas has also an impact on other areas and this comes directly or indirectly. It requires contingency measures. Of course, contingency measures may only be effective once the dynamics of the Global pattern of earthquakes and seismic energy distributions are well know; hence, the importance of the subject. It also functions to demystify some of the notions attached to the seismicity. Focus of the Paper A typical approach to analysis of earthquake events is that which incorporates seismic energy, abbreviated as E, the number of earthquake events (N) on the earth surface along the radius, as derived

Poetry Slam Movie Review Example | Topics and Well Written Essays - 500 words

Poetry Slam - Movie Review Example "Slam's victory at Sundance marks a critical move for the art. Poetry's value is completely tied to its integrity, and in Slam it is the poem that defines the terms. Saul Williams and Sonja Sohn, the star-crossed fiery loves at the centre of this story, are both seasoned poets in the New York spoken-word world The poets in Slam speak a poem through film, they do not sit on a plastic waiting for the pan across a furled eyebrow." (Stratton and Wozencraft, 137) Therefore, it is essential to comprehend that the film Slam celebrates its success through the depiction of the relevance and impact of poetry in the contemporary society and the major characters, themes, action, etc centre around the impact of poetry in society. The relevance and impact of poetry in the contemporary society has been the central idea suggested by the film Slam and the film has been central in representing the great role of poetry, rap, performance art and stand-up comedy etc in our society. It is a movie which specifically suggests the relevance of poetry in human life and society. "Slam is a raw poem of a movie.

The East African Slave Trade Routes Essay Example for Free

The East African Slave Trade Routes Essay Slavery is a systematic exploitation of labor in human. It involved trading of human or capturing of human as a source of free or cheap labor aimed at working in military, in plantations, mines and as domestic servants. Slave trade was mainly in Africa. Africans were traded to other continents to work in large scale enterprises, mines, in the fleets and in the drainage of marshes. Slaves were treated like non humans and were seen as property. Therefore they didn’t enjoy equal rights like their masters. In East Africa, slave trade was dominated by Arab and Africa traders. It was mainly in the coastal cities of East Africa such as Mombasa, Zanzibar and Dar es Salaam. Captured or purchased African men were taken to the Middle East where they were enslaved. They faced brutal treatment along the way and in their place of work. They were overworked, abused sexually and insulted physically. They were exported annually into Mecca and Medina via the Indian Ocean giving the trade the name Indian Ocean Slave Trade. The Portuguese were also involved . Generally, it took the slaves a long time before reaching to their destination which was mainly the Arab countries, India and Middle East. The ships were too slow and overloaded thus could not move fast enough. The journey was thousand of miles between the coast of East Africa and Southern Arabia the Persian Gulf. They were traded along with gold, ivory, perfumes and exotic woods. African tribes’ men and women along the coastal line were brutally captured in their habitats. The prisoners of war were not lucky too as they were sold off by there own chiefs in exchange for money. Pawning was common in this trade and the slaves were used as such. It was traumatizing for the slaves moment as it usually involved physical abuse. They were beaten especially if they resisted capture. Their families could mourn as they knew that their captured members would never return. This separation by itself was traumatizing. The selection was inhuman. They were undressed publicly to check for any disability in front of there wives and children. The healthy and strong ones were picked living back the weak, sick and the old. They were chained and were forced to carry heavy merchandise such as the tusks of elephants on there way to the cells and dungeons where they awaited their sale. The cells were overcrowded. Men, women and children were kept in tiny cells with small windows. Some did not survive this far and died of suffocation and body weakness. There were no toilets and the place was filthy. They were whipped in front of their buyers as a show to how strong they were so that they could cost higher . For the purchased, immediately after they were bought they became the property of their masters. They were transported in overcrowded ship. They were chained together and packed into the cargo hold below dock. They were denied the freedom to move and were only allowed up on the dock sometimes in good weathers. The women and children enjoyed limited movement freedom. The food they ate was rotten if not bad and the water was foul. There were typically two meals a day. Their diet depended on what was the cheapest in the market at the particular time. The ship crews sometimes whipped the slaves for no reason at all. They were generally brutal. Sexual abuse was common especially among the female and child slaves. Severe punishment like death was common especially if there was disobedience. Their bodies would be thrown into the sea and sometimes they were thrown alive and left to die. All this time of sexual and physical abuse, starvation and sickness, some slave became traumatized and committed suicide by leaping overboard while others fell in state of shock. As a result of overcrowding, the condition in the ship was filth and diseases were common. They were the major cause of death. There were literally no toilets and the only available wooden buckets were meant to serve all the slaves on board. Dangerous diseases like small pox, dysentery, measles, malaria and scurvy plagued these ships. They affected even the ship crews. There were no drugs and much of the infected slaves were thrown into the sea to avoid transmission to the healthy. In cases of interception by war ships in search of illegal slave smugglers, the captain would throw the slaves in the ocean aimed at destroying the evidence. This was to avoid being poisoned or hanged if found guilty . After they reached to their destination, they were marketed where they now were possessed by new masters. They were assigned responsibilities but brutality still continued. The women worked as domestic servants and junior house wives while the men worked in the fields. The whip was the major impetus to work in the fields. It was the major fuel to make them work more. They were allowed little time to rest. They were merely viewed as a unit of production in the fields and mines rather than contributors. It was characterized by strong racism which dominated even there share in the society. African slaves were viewed as less human and were treated like property. Killing with impunity was common especially in cases of disobedience and sickness. They were given less attention on their humanitarian’s rights. The master or the slave owner had the powers to discipline to the point of death of all the members of the households. These included the children, kinsmen, housewives. Most of them were castrated to avoid reproduction. They were never taken back to their mother land. Therefore, as time went by they died and reduced in numbers. They had no right to own property whatsoever. Though some became leaders of the larger groups in the field, they were denied rights and would never be equal to their owners . In general, the slave trade was characterized by inhuman and brutal treatment of the slaves. The purchasing, transportation and deportation had very minimal humanitarian standards. Many continued to suffer the loss of their loved one who would never return back and who died on the hand of other human beings. Afterwards, there was abolishment of this trade though much of the African salves didn’t survive. The lucky ones went to extinction as reproduction was not possible as many males had been castrated. This trade was succeeded by legitimate trade which involved export of raw materials rather than labor. In recent years, slavery has been a world crisis with some evolutions like the American evolution putting strict measures on it but even in the modern world there still remains some traces of slave trade especially for the women and children. References Clarence-Smith, G. W. (1989) Slavery and abolition.The Economics of the Indian Ocean Slave Trade in the Nineteenth Century: Routledge, Patterson, O. (1982) a Comparative Study Slavery and Social Death: Harvard University Press. Watkins, R. R. (2001) Slavery: Bondage throughout History. HMCo Childrens Books, Collins, R. O and Burns, M. J. (2007)A History of Sub-Saharan Africa: Cambridge University Press. Total travel (2007) helping my friends teach my children about the word. Retrieved from http://www. tototravels. com/2006/10/chapter_20_zanz. html on Wednesday, October 08, 2008

The global strategy of french retailer Carrefour

The global strategy of french retailer Carrefour The last four decades has seen the French group Carrefour S.A. become Europes largest and the worlds second-largest retailer. The group presently operates the four major store format categories: hypermarkets, supermarkets, hard discount and also convenience stores. The Carrefour group presently operates more than 15,500 stores which are either company-operated or franchises. The group employs more than 475,000 people and generated sales (including VAT) of à ¢Ã¢â‚¬Å¡Ã‚ ¬96.2billion approx. during 2009 (Carrefour Group, 2010, p 1-2). Carrefour was incorporated in Paris by the Fournier and Deoffrey founder families during 1959. It launched its first supermarket during 1960 near a crossroads (Carrefour in French) followed by the first Carrefour hypermarket during 1963. Thereafter, the internationalisation of Carrefour began with the Belgian foray during 1969 (Ki, 2008, p 14-19). Analysis Background Carrefours success was primarily because of its involvement in creating hypermarkets across Western Europe. Carrefour pooled the American approach to supermarkets with the discount stores format by retailing non-food products along with self-service (Jung, 2006, p 1-3). Its hypermarkets success led Carrefour to establish the groups first store in UK and Italy. Its further expansion helped to establish markets in numerous other countries for instance Greece, Turkey, Mexico, China, Malaysia, Hong Kong and Indonesia during the 1970s and the 1980s (Ki, 2008, p 14-19). A ground-breaking entrant in countries exemplified by its Brazilian investment in 1975 and the Chinese entry in 1995, Carrefour presently operates in three major European, Latin American and Asian markets. Present in 34 countries internationally, more than 57 percent of the group turnover is generated from the European markets excluding France. The group perceives strong potential for added international growth in future, principally in large national markets for example China, Indonesia, Brazil, Poland and Turkey (Carrefour Group, 2010, p 1-2). Global Strategy Within France, the group faces an extremely competitive pricing environment. Its hypermarket sales have been declining for a while because of the increasingly popular discount stores. Carrefours hypermarket comparable turnover (including petrol) for the third quarter dropped 8%, with non-food comparable turnover falling 9.5% (Stych, 2010, p 1-2). Perhaps the one way its investors will be truly satisfied is if its French hypermarket division performs better, since it contributes approximately a quarter of Carrefours global sales (Stych, 2010, p 1-2). Unlike some other global retail players like Metro (globally the 3rd. largest) which have financially independent global operations, Carrefours overseas expansion is driven by funding from the French operations. Compared to the Metro Group, Carrefours globalisation policy appears indecisive at the moment. Only time will reveal if the pressure to dispose off its Asian and Latin American businesses proves too hard to resist (Stych, 2010, p 1-2). Carrefour is keenly committed to sponsoring local economic development wherever it is operating globally. Typically, in any country that it operates in, the Carrefour group is the largest private employer. Unsurprisingly, this is true for France, where the group originates from. The same also applies to countries such as Argentina, Brazil, Colombia, Greece and Italy. The group also strives to sustain local suppliers, with approximately 90 to 95% of its products sourced locally and based on the country of operations (Carrefour Group, 2010, p 1-2). Global markets priority France remains Carrefours recognised home market and also the groups key priority. The Group is taking initiative to reclaim its leadership within France. The aim is to produce growth, firstly through developing further its multi-format model, raising convergence and providing fresh momentum to its hard discount formats, followed by augmenting sales growth, price image and price competitiveness. The groups second priority includes Spain, Belgium and Italy Belgium which, including France, comprises Carrefours G4 countries. In these established European countries, suitable measures will be adopted to sustain growth (in Spain) or improve its performance in Italy and Belgium. Growth markets signify the groups third priority. It will focus its development resources for the most part on countries having stronger growth potential. The Groups progress in these regions will depend on various formats targeted at generating the customer base such as hypermarkets, cash and carry etc. (Carrefour Group, 2010, p 1-2) Successful globalisation Twelve years after incorporation, Carrefour began its internationalisation journey with its Belgian expansion. Its strategy depended on building the groups market share in each market by developing the kind of retailing most suitable to the local market and also by maximising the way the groups formats harmonised one another (ICEP, 2008, p 189-197 ). The companys self-branded products were commenced during the mid-1980s, thus highlighting Carrefours pursuit of in-store market shares. A succession of acquisitions and takeovers during the 1990s culminated in Carrefours 1999 affable takeover of Promodes, its main French competitor, thus crafting Europes largest food retailer (ICEP, 2008, p 189-197). It is seen that Carrefour is able to productively employ its capabilities and resources in creating a persistent competitive advantage with the right use of PESTEL and Ansoff Matrix methodologies to carry on catering to the unpredictable shoppers distinct and localised goods preferences and needs. The macro environment, largely represented as the PESTEL diagnostic framework, typifies the political, economic and societal factors along with the technological, environmental as also the legal factors. It assists in systematically examining and finding the impact of all these criteria on the organisations (Gray, 1999, p12) (Alfino, et al, 1998, p 17-23). The singular differentiator for Carrefours success in China has been its more ingrained adjustment to the local environment and in the appreciation of the local consumer behaviour and culture in terms of the societal and environmental factors in PESTELs framework (Gopalkrishnan, 2009, p 1-9). Further, Carrefour is more successful also because it considers China as a group of local or regional markets whereas Wal-mart considers it as a single large market; Carrefour also has decentralised sourcing and distribution unlike Wal-mart (Mahajan-Bansal, 2010, p 1). The Chinese favour fresh poultry and meat, hence local sourcing results in faster and smarter logistics rather than central sourcing of merchandise (Mahajan-Bansal, 2010, p 1). Another cause of the success of Carrefour is the decentralised organisational configuration, which permits it to continue the focus on local requirements and preferences. The corporate office in Paris is responsible for long-term strategy and policy. It also deals with financial and technical issues and offers advice when requested. It also offers intellectual capital and is responsible for new store locations and capital investments (Lal, et al, 2004, p 289-293). The Ansoff Matrix is a strategic marketing planning tool that connects a firms marketing strategy to its broad strategic direction. It presents four optional growth strategies as a matrix. These strategies look for growth through: (1) Market penetration by driving current products throughout their current market segments (2) Market development through developing new markets for current products (3) Product development through developing fresh products for its current markets and (4) Diversification through developing fresh products for fresh markets. The Ansoff Matrix was named after Igor Ansoff, its inventor and the father of strategic management and initially circulated in The Harvard business review in 1957 (Businessdictionary.com, 2010, p 1.2). Table 1: The Ansoff Matrix (Ansoff, 2010, p 1-2) The Table 1 above illustrates the four optional growth strategies (Ansoff, 2010, p 1-2). It is evident that Carrefour has successfully continued to implement the market and product diversification strategy by localizing its product and service offerings in most of the countries internationally within which it operates. It is also observed that it is able to continuously diversify into new markets based on the expertise gleaned from earlier international forays and localizing their offerings to suit the local requirements and preferences. Modes of entry The Carrefour group appears, through its choice of entry methods, to realise either the necessity or legal compulsion for a partner in nearly all international markets. Managerial control is typically sought after, and this is especially evident for Carrefour as well as for Delhaize, the Belgian retailer (Burt, et al, 2007, p 5-18). Carrefours conventional model of investment involves joint venturing and collaborating followed by either consolidation or divestment depending on whether the performance and market share grows or stagnates, states Burt (1994, p 391-410). Its merger with Promodes initiated broader variations of management control mechanisms leading to franchising and affiliation becoming more widespread than in the past. These mechanisms were actively followed in certain markets (Burt, et al, 2007, p 5-18). It is, however, noteworthy that its core hypermarket operations remain mainly a Carrefour led activity. Carrefour currently controls directly only 58 percent of the approximately 12,000 stores operating under the groups various fronts. Whilst 9 percent of its hypermarket network only is franchised, almost 93% of its convenience stores acquired from Promodes are franchised. Promodà ¨ss origins as a wholesaler are mirrored in the strength of this small store network as well as the management control mechanisms deployed (Burt, et al, 2007, p 5-18). During the subsequent few years post its Belgian expansion, it forayed into Spain and also brought the hypermarket format to Latin America during 1975. In Latin America, it adopted the self-funding model and restricted starting capital for one store and a half only. It only launched its second store once it was able to produce sufficient funds from the first stores operations. This discipline compelled Carrefour to continue experimenting at the first store until its success within the local market (Lal, et al, 2004, p 289-293). The entry and exit activities of three of the major European retail players, Carrefour, Delhaize and Ahold (Dutch), bears observation. Considering that there is a proliferation of individual markets, a possibly astonishing conclusion of the geographical mapping of businesses of these three groups is that, in none of these markets, do they compete directly (Burt, et al, 2007, p 5-18). One result of the recent reconsideration of the retailers market portfolios is the asset swops that are in effect now. Globalising retailers, including the ones that are comparatively new to globalisation have the prospect to obtain chains, stores or sites in other countries from other global retailers instead of local market operators (Burt, et al, 2007, p 5-18). Carrefours experience is that it pays to be the earliest to penetrate the foreign market and also that the entry mode should be via Greenfield operations (Lal, et al, 2004, p 289-293). But, in several foreign markets, there may not be a choice in this regard because of local market regulations and the entrant may be forced to follow a joint venture formula (Lal, et al, 2004, p 289-293). Some Countries exited Carrefour operates 42 stores in Thailand, counting 34 hypermarkets. It is the fifth largest organised food distribution retailer in Thailand with a 6% market share, à ¢Ã¢â‚¬Å¡Ã‚ ¬723m of net sales and EBITDA of à ¢Ã¢â‚¬Å¡Ã‚ ¬67m for the 12 months to 30 June 2010 (Carrefour, 2010, p 1-2). Big C, Groupe Casinos subsidiary, is Thailands second largest hypermarket operator, with 69 hypermarkets generating à ¢Ã¢â‚¬Å¡Ã‚ ¬ 1.7bn net sales over the same period (Carrefour, 2010, p 1-2). Carrefour has recently confirmed an agreement with Big C for the divestment, after 14 years, of its operations in Thailand with the deal valued à ¢Ã¢â‚¬Å¡Ã‚ ¬868million. This valuation amounts to 120% of the net sales of the business being sold with 13.0 x EBITDA multiple. The deal is anticipated to close during the first quarter of 2011 (Carrefour, 2010, p 1-2). Carrefours strategic sale of its operations in Thailand is to enable the group to direct its resources towards the markets where it can occupy or occupies a leadership position and can get the maximum return on its capital employed. The growth prospects for its Thai operations did not permit the Group to envision a leading position either within the medium or short term (Carrefour, 2010, p 1-2). On the back of its successful retail history, Carrefour on its own ventured into South Korea, a completely unknown territory, without a local partner. Due to this reason, it was unable to understand the market. Carrefour deployed most of its top management personnel for South Koreas from France which was not appreciated by the local employees (Khan, 2010, p 7-11). The company did not localise its stores and the products were not stocked as per the requirements and inclinations of Korean consumers. Though bulk purchases were proffered at economical prices, suitable research was not conducted. They did not realise that there were only a few customers that preferred bulk purchases. As such, during April 2006, Carrefour sold its South Korean operations for approximately $1.3billion (Khan, 2010, p 7-11). Carrefours departure from Russia is rather astonishing given that its first store in the country was launched just two quarters earlier. The reason given has been the influence from the key shareholders Bernard Arnault and Colony Capital. These are the same investors pressurising Carrefour to exit its business from the Asian and Latin American markets. These businesses are forecasted to be valued anywhere from $17billion to $20billion. Their sale could shore up Carrefours underperforming share price (Stych, 2010, p 1-2). Conclusions Carrefour has successfully evolved over five decades from being the largest retail player in France to becoming the largest in Europe and the second largest globally in terms of net sales. This has resulted largely from its successful European play and the further globalisation through Latin America and Asia. Its success stems from its relentless quest for localizing its product and service offerings to fulfil the needs and preferences of its local customers in each of the countries that it ventures into. The mode of entry has largely been through the greenfield and joint venture strategies subject to the local legal requirements. The management control has been largely with the parent Carrefour. Yet, there are lessons to be learnt from unsuccessful ventures in certain countries, though the overall strategy of targeting leadership positions wherever it operates has brought success. Due to shareholder pressures to exit Latin America and Asia, it will ultimately either need to aggressively maximise its operations in those countries or redirect their resources as needed in the larger interest of all the stakeholders.

Successes And Failures Of Executive Information Systems

Successes And Failures Of Executive Information Systems The Executive Information Systems (EIS) was facing a high risk of failures, these estimates 70% of the failures. Organizational psychological, technological and educational issues make the implementation of the system difficult. Although it was an EIS but there were only little users of executives and the majority of the executives never rate the EIS advantages highly. The majority users of the system are middle management level. Based on this fact, implementation success cannot be taken for granted. The failure and success of other system cannot be applied to EIS. More organizations are using EIS and their derivatives and this make the system important. But there is less additional research about EIS although the model of critical success factors (CSF) for EIS already exists 10 years. There do not have any prove that show CSFs are universal in the application in different situation. System success There are some difficulties to define system success. Based on combination suggestions from many researchers, the article researchers had chosen 5 evaluation creations and introduce with the explanations. Access : the EIS is made available and users are given access to the system The development team should make the system available for the entire user. Use : the EIS is used by the intended users If the system cannot provide any benefit to the users, the system is facing failure. The development team also needs to make sure that EIS is using by the potential users. Satisfaction : users are satisfied with the EIS The satisfaction of user is important. If the user is satisfied with the system, it means the system successful. Positive impact : the EIS has positive impact the executive and the organization If the system can bring benefits to the user then the system is success. Diffusion : the EIS tends to spread The number of users also can show the successful of EIS. When an EIS user gains impact from the system, he will promote it to other colleagues. This will increase the number of users of EIS. CSFs reviewed Based on Rocket and DeLong (1988), they had mentioned that there are 8 areas that appear to be the important factors to EIS success. Other researches prove that the factors will influence the EIS success and the researchers add on two factors that will influence the EIS success. Committed and informed executive sponsor The committee that invests time and effort in development of EIS will have more understanding about the capability and limitation of the system. Operating sponsor They need to have operating sponsor to design the details of implementation from the user side to leverage the executive sponsor. Appropriate IS staff Senior executive need a quality staff to support the IS. This can make sure that the top management can interact with supporting staffs to make the system success. Appropriate technology The acceptance of system is based on the choice of hardware and software. The specifically designed product has solved the problem of lack of hardware and software. Management of data The internal and external sources, ability to access the data are the issues in system development. Some factors will block the implementation information systems (IS) for executives. Clear link to business objectives The system must have a clear link to business objective and clear benefits in using the technology. The system must provide something that other system does not have in order to add value to the data. Management of organizational resistance The political resistance is the factor that causes failure in using system. The reason is because executive can change information and shift the power inside the company. Management of system evolution and spread This is to fulfill the users demand and identifying all the needs of user and take it into account when expend the system. Evolutionary development methodology Evolutionary development methodology find the way on how the system can give value to the executive, and keep the executive hopefully and aware of the project. Carefully defined information and system requirements Fulfill the executive need is the key of successful system. Methodology This research studied the basic EIS success model. This model shows that CSFs will influence the system success. To get the 10 CFSs, the researchers study the six Hong Kong organizational cases. The researchers used face to face interview. They used a series of personal interviews with the key person in organizational. The questionnaires include open-end questions, and all the questionnaires send out before the interview. This was to make sure all the interviewee would provide more information. There are two sets of questionnaires; company still using the system and company stop using the system. Results After the results for all six organizations were analyzed, three success cases emerged (Major railway, international airline and health care provider companies), two failed cases (Utility and shipping companies) and one unresolved case (Large University). The two failures cases are categories as true failures by the decision to terminate the EIS and deficiency of benefits derived by the firm. The unresolved case was happen where the system was actually used, but it has no met its initial expectation, only a small fraction of its functionally, the benefits were not conceive and that no future expansion plan were planned. There are ten CSFs. The first one is a committed and informed executive sponsor. In success cases, top management always ensures resources and political support, provide direction and feedback, keep constant pressure on EIS project team and communicate strong and put continuing interest to the EIS developers and data providers. In unresolved case the president applies hands off approach to manage EIS project but he ensures the resources support needed for EIS. However, the failed case never set deadlines for EIS project and faced loss on sponsorship after loss of interest and direction from top management. The second CSFs are an operating sponsor. In success cases, operating manager have commit resources and time, participate and promote and help match business needs with technological capabilities. In unresolved cases, operating manager has handling day to day issues of development and translates users needs to design team. However, in failed cases, no clear single operating sponsor role are assign so the top management operating focus cannot be communicate to users. The third CSFs are appropriate IS staff. In success cases, companies applied team approaches which include external consultants, sponsors and data providers. In unresolved cases, internal staff confronted problem after external consultant left, company not have enough competence internal staff. Companies cannot development new EIS to meet users new requirements. However, in failed cases, there are no inheritor after the departure of IS staff. Company staffs are lack experience with EIS development. External consultants are lack understanding of the executive environment. The fourth CSFs are appropriate technology. In success cases, the capability, capacity and response time of technology are pleased with users. Vendor-supplied EIS software is used and a custom-built system is developed in management. The system supports for rapid screen design and maintenance. Users are pleased with it because this system is ease to use, always updated with new user needs and it is more flexible and faster. In unresolved case, users are facing the problem with accessing the system as there are complicated and slow response time. However, in failed cases, management felt difficult to write their own software as there is no prototype provided and need a long time to build the system. The fifth CSFs are management of data. Data that produced by system is in novel format consists of hard and soft data, internal and external data which add value to existing reports. Data are timely, accurate, reliable and consistent. Manager will verify the feasibility of obtaining information before committing to incorporate into EIS. In unresolved cases, duplication of works is occurred. Data are not being updated and incomplete in system. Moreover, they do not provide external data too. In failed cases, manager unable or taken a long time to obtain information for EIS. Data are not provided on time and presented in desired formats. Duplication of works is occurred too. The sixth CSFs are clear link to business objectives. For success cases, management is able to identify the key performance indicator, focus on business opportunity and then define the benefits by using EIS. They will define the critical success factors before the commencement of EIS project. For unresolved cases, value of EIS clearly defined and linked directly to users information needs. However, in failed cases, EIS do not have clear link to business objectives as executives are undervalued the importance of EIS. In succession, they do not convey clearly the objectives and benefits of EIS to users. In the seventh CSFs, it discuss about management of organizational resistance. There are few reasons make the factors successes which are EIS developers report that organizational resistance is not significant, majority of users are willing to use the system also make the factors success, resistance is handled by education and negotiation and relief which make IT is an important tool to help staff achieve business objectives. On the other side, there are some reasons make the factors become unresolved case. First, resistance is found initially due to the unfriendly user interface and slow response time. Second, resistance is less since training is provided and the technology is enhanced. Then, the reasons make the factors fails are data providers and middle management do not cooperate with the EIS project manager. There is also no action to manage the resistance. Corporate culture is not ready for the EIS and reluctant to embrace the technology also make the factors fail. After that, in the eighth CSFs which is good management of system evolution and spread. To be success in EIS new modules or refinements and enhancements are carried out following their comments. Then, new features and functions are added to meet increasing user requirements and also they are also encouraging user participation to express their needs. The reasons of no evolution due to the inadequate human resources and EIS cannot be enhanced quickly enough to capitalize on the newfound requirements make the case become unsolved. If there is no planning for EIS spread and evolution is not made to respond to users needs make the case fails. In the ninth CSFs, it discuss about the evolutionary or prototyping approach. Without using evolution or prototyping approaching make the case become unresolved. If the user only using prototyping approach without using evolution approach then it would make the case fails. Then in the tenth CSFs, it discusses about information and system requirements are carefully defined. The factors which help to achieve the EIS succeed are defined a view of what EIS is intended to achieve, review the existing management reports, interview executives and personnel who work for executives, the design is capable of meeting the requirements of different executives, arrange on-site meeting with EIS users at each output for meeting the information requirements of each output manager, ask personnel who support management and encourage users to devote time to try the EIS prototype. For some unsolved case, the users just review the existing reports to define information requirements and not carefully defined real users needs. Then, reasons like executive cannot devote time to the EIS project, information and system cannot be clearly defined, unable to articulate information requirements, users do not have time discuss with consultants and external consultants have problems t o understand users needs because of a lack of familiarity with the business make the case fails also. Discussion The three success cases seem to manage the CSFs well but the other two cases fails to do so. A well-managed of meta-CSFs can either result in a good or bad way. However, without such CSFs, it increases the difficulty in identifying the success and failures in an EIS. It was uncertain to identify the meta-CSFs as only six cases are analyzed. However, based on the analysis, the unresolved case, even though that had well championship from executives and operating sponsors, they miss the fundamental factor. This refers to the resources of the people, financial and appropriate technology. Another factor that influenced the unresolved case is the link to business objectives. Executives have a strong orientation but limited time to search for benefits. System with clear benefits demonstrated, linked to business objectives, and has a higher user acceptance. Temporal consideration is reflected as strong sponsorship of resources before EIS is launched. Little usage is achievable if the system cannot establish clear benefits. The two failure cases provide some evidence of the critical failure factors yearning in failing the EIS, top management prefer informal personal reporting, fear of losing influence by the employees, uncooperative data provider and middle management with EIS project manager and unprepared corporate culture. Both failed organization apparently implemented the Chinese management system. The characteristic of this management is that all strategic and major personnel decision is made by the owners and direct supervision of work and personal reporting rather than formal information system. Critical failure factors are different from the CSFs clear link to business objectives and management of organization resistance. Management system weighted the peoples experiences and beliefs rather than formal written rules for the sake of the organization, may be opposed to business objectives. Strong opposition causes the failure of the IS or vice versa. Mismatch of IS with the organizations managem ent system should be differentiated from normal organization resistance to avoid fear-based culture. However, in these two failure cases, the existence of letting the system fail is higher than the success of the system. Conclusion Understanding system failure and success is important. The on-line analytical processing (OLAP) associated with the EIS trend is a way of looking beyond transactions to forces driving them. It helps organization to have accurate forecast sales to have better planning in inventory, production, advertisement expenses and product pricing. In this study, Rockart and Delongs application of the eight CSFs and the additional of two factors are confirmed. Hence, it is important to have championing, resources and system link to business objectives. Unsuccessful system may result from disagreement with management system. Organizations that translate the needed information with business goals to a good system are likely to success than solving problems with an IS. Student Expectations In this case, EIS is not function perfectly because there is limited functionality, high implementation costs, less reliable and less secure data. IS project team should give pressure to the company as they are creating and maintaining the system, to receive resources that should have been received. This means that resources will be received at the time when it is needed and not after. The encouragement by the IS staff is important after the system has been done (creating/maintaining) as they need to demonstrate the benefit in sense of it ease in accessing the system and so on. Less time is needed to produce information that is needed as time is gold to the executives. Proper and specific training shall be given by external consultants to internal IS staffs, especially when a new system was created. This is to make sure that are a backup of the system in case external consultant leave. Nowadays, there is a lot of business systems which are more useful compare with EIS. For example, International Business System (IBS), which is a leading provider of distribution management solutions. IBS focuses on industries such as automotive, electrical components, paper packaging, pharmaceutical distribution and so on.

The Art of Ancient Rome :: Essays Papers

The Art of Ancient Rome The Roman sculptures and architectures were greatly influenced by the Greeks and also some effects by the Etruscans. Romans were influenced mostly by Greek art in many ways. It was because the variety of paintings, sculptures, and the different style of early architectures presented in every period of Roman history. They had pasted and copied many art works from the early Greek to build up their empire. Although the Etruscans had contributed and influenced the Roman in some ways such as educated them to build fortifications, bridges, drainage systems, and aqueducts but their underst6anding on both the art and language is still limited to the Greek. The differences between the art of Roman and other civilizations were that every Roman arts whether were sculptures or architectures had served some purposes and played certain roles in the daily lives of Roman citizens. For example, Romans love to build small concrete building with the vaulting systems. The small building which was called the bay (Pg. 105). This unique system helps to construct much fine and greatest architecture for Romans such as the Sanctuary of Fortuna Primigenia, the Colosseum and the Basilica of Constantine. The Pantheon of Rome was also another striking example of fine Roman structure. These structures were often used for religion matters, public meetings and entertainment for every Roman citizen. If any Roman citizens wanted to have some fun, they would attend the Colosseum and watched the gladiatorial game or a series of chariot race. If some other citizens wanted to seek God or certain deity, they would likely to go to the Sanctuary of Fortuna Prim igenia. In fact, architectures were significant in the lives of Roman citizens. On the other hand, the Roman sculptures were also significant. They displayed the heritages and traditions for every Romans and played an important role in the history of Rome. The Art of Ancient Rome :: Essays Papers The Art of Ancient Rome The Roman sculptures and architectures were greatly influenced by the Greeks and also some effects by the Etruscans. Romans were influenced mostly by Greek art in many ways. It was because the variety of paintings, sculptures, and the different style of early architectures presented in every period of Roman history. They had pasted and copied many art works from the early Greek to build up their empire. Although the Etruscans had contributed and influenced the Roman in some ways such as educated them to build fortifications, bridges, drainage systems, and aqueducts but their underst6anding on both the art and language is still limited to the Greek. The differences between the art of Roman and other civilizations were that every Roman arts whether were sculptures or architectures had served some purposes and played certain roles in the daily lives of Roman citizens. For example, Romans love to build small concrete building with the vaulting systems. The small building which was called the bay (Pg. 105). This unique system helps to construct much fine and greatest architecture for Romans such as the Sanctuary of Fortuna Primigenia, the Colosseum and the Basilica of Constantine. The Pantheon of Rome was also another striking example of fine Roman structure. These structures were often used for religion matters, public meetings and entertainment for every Roman citizen. If any Roman citizens wanted to have some fun, they would attend the Colosseum and watched the gladiatorial game or a series of chariot race. If some other citizens wanted to seek God or certain deity, they would likely to go to the Sanctuary of Fortuna Prim igenia. In fact, architectures were significant in the lives of Roman citizens. On the other hand, the Roman sculptures were also significant. They displayed the heritages and traditions for every Romans and played an important role in the history of Rome.